Media Outlets:
To market the jilts we will use online social media sites like YouTube to create an online fanbase online to promote the band to our target audience. We can create a channel which showcases the bands music, lives and we can create short comic videos to help bring people in as this is what people like, a bit of comedy. They will then also watch are music and join the fanbase.
We can also advertise their album on websites such as Twitter, YouTube, etc. as these are large websites with millions of visitors a day.
Fashion & Advertising Tie-in:
The jilts can have a fashion chain in shirts sold in budget fashion stores, i.e. Primark. We can bring in rising fashion stars to design this range as this will better them in their career whilst providing us with a fashion line. We can also tie this in by advertising the range using some of the low budget fashion stores to help booster them.
Film:
We can also get the jilts a part in the film whilst they get to do the soundtrack also. The type of film we would try to get them into would be a mature, comedy in which they can play a role which would suit them in their target audience. For example: films like Kick Ass or This is the End.
TV Spots:
We can put the jilts onto chat shows like Jonathan Ross as he is someone who could be linked to the band, as he is daring and funny, much like the band. We can also get them some other more music based TV shows to up their standing in the music industry. We could also try to get the onto TV shows like Supernatural or A League of Their Own, to appeal to younger audiences.
Website:
We can have an official website which gives viewers inside news, pictures, videos and we can link in our YouTube site to advertise it. We can also incorporate a forum for fans to talk about upcoming events and the band itself.
Touring:
The jilts can tour to start in britain to build up a fanbase and then progress to world tours when they have built up a large enough fanbase. We can also invite special guests to help bolster the populariy and also support similar, more popular bands.
USP:
The USP of the jilts will be their comic videos that will possibly bolster followers and sales.
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